fbq('init', '1299138261979149', { em: 'email@email.com', // Values will be hashed automatically by the pixel using SHA-256 ph: '1234567890', fn: 'jude', ln: 'olamide', external_id: 'user_1234', ge: 'f', db: '19980628', ct: 'ikeja', st: 'lagos', zp: '87065', country: 'nigeria', });